Political, and Social Advertising Campaigns:
In politics, campaign advertising is the use of an advertising campaign through newspapers, radio commercials, television commercials, etc. To influence the decisions made for and by groups. Political consultants and the political campaign staff design these ads. Political advertising is a form of campaigning used by political candidates to reach and influence voters. It can include several different mediums and span several months over the course of a political campaign. Unlike campaign finance, there are very few regulations governing the process, and many candidates use various techniques to influence their intended audience. Unlike the campaigns of the past, advances in media technology have streamlined the process, giving candidates more options to reach even larger groups of constituents with very little physical effort.
Mobile technology on the campaign trail:
According to a Pew Internet Research study, 75% of teens and 93% of adults ages 18-29 now have a mobile phone. This demographic has opened a floodgate to political advertising as it enables politicians to communicate with the public through handheld devices. As people register what locations they have been in, political analysts are able to record this information as a data gathering point. When audiences use mobile applications such as Foursquare or Facebook at rallies, political parties are able to see who attend and follow up with political paraphernalia related to the event.
Both candidates in the 2012 presidential election used websites that integrated mobile technology, allowing supporters to donate to the campaigns with just a few simple clicks on their mobile devices.
The power of Twitter:
Twitter was the social media frontrunner for this year’s election. As the site continues to grow and flourish, it simultaneously promoted itself as a campaign tool. President Obama and all of the GOP candidates have Twitter accounts, giving them the ability to reach their advocates within a matter of seconds through regularly posted messages or purchased, promoted advertising through the site.
At the other end of the spectrum, reporters and supporters have been able to voice their opinions as consistently and boldly as they like. They are able to tweet every detail of the political race, creating a 24/7 news cycle. Everyone is engaged and has a voice.
Trending, hashtagged topics are also helpful because they provide an easy way for followers to find conversations appealing to them. It also gives Twitter users the chance to express their political opinions in creative ways. For example, following the presidential debate on Oct. 22, the third most hashtagged word was “#horsesandbayonets,” referring to Obama’s snarky attack on what he depicted as Romney’s old-school ideas about military strength.
The election of 2012 was the first in which the American public was able to have full coverage of all campaign events in real-time. Social media bridges the gap between voters and politicians, making candidates more relatable and familiar, and giving them unique access to the American public.
Mobile technology on the campaign trail:
According to a Pew Internet Research study, 75% of teens and 93% of adults ages 18-29 now have a mobile phone. This demographic has opened a floodgate to political advertising as it enables politicians to communicate with the public through handheld devices. As people register what locations they have been in, political analysts are able to record this information as a data gathering point. When audiences use mobile applications such as Foursquare or Facebook at rallies, political parties are able to see who attend and follow up with political paraphernalia related to the event.
Both candidates in the 2012 presidential election used websites that integrated mobile technology, allowing supporters to donate to the campaigns with just a few simple clicks on their mobile devices.
The power of Twitter:
Twitter was the social media frontrunner for this year’s election. As the site continues to grow and flourish, it simultaneously promoted itself as a campaign tool. President Obama and all of the GOP candidates have Twitter accounts, giving them the ability to reach their advocates within a matter of seconds through regularly posted messages or purchased, promoted advertising through the site.
At the other end of the spectrum, reporters and supporters have been able to voice their opinions as consistently and boldly as they like. They are able to tweet every detail of the political race, creating a 24/7 news cycle. Everyone is engaged and has a voice.
Trending, hashtagged topics are also helpful because they provide an easy way for followers to find conversations appealing to them. It also gives Twitter users the chance to express their political opinions in creative ways. For example, following the presidential debate on Oct. 22, the third most hashtagged word was “#horsesandbayonets,” referring to Obama’s snarky attack on what he depicted as Romney’s old-school ideas about military strength.
The election of 2012 was the first in which the American public was able to have full coverage of all campaign events in real-time. Social media bridges the gap between voters and politicians, making candidates more relatable and familiar, and giving them unique access to the American public.