Advertising Genres:
Advertising is the promotion of company products and services, carried out to drive up sales. It is also done to build a brand identity, communicate changes in old products, or introduce new product/services to the customers. Advertising has become an essential element of the corporate world, and companies allot a considerable amount of resources towards their advertising budget.
There are several reasons for advertising, some of which are:
☞ increasing the sales of the product/service.
☞ Creating and maintaining a brand identity or brand image.
☞ communicating a change in the existing product line.
☞ Introduction of a new product or service.
☞ increasing the buzz-value of the brand or the company.
There are several reasons for advertising, some of which are:
☞ increasing the sales of the product/service.
☞ Creating and maintaining a brand identity or brand image.
☞ communicating a change in the existing product line.
☞ Introduction of a new product or service.
☞ increasing the buzz-value of the brand or the company.
Modern:
A MODERN COMMERCIALS. THESE COMMERCIALS WILL NOT BE DATED OR MADE TO LOOK RETRO IN FACT THE ADVERTISEMENT WILL TRY TO LOOK FUTURISTIC AND TO BE THE LATEST IN WHAT EVER THE TOPIC OF THE COMMERCIAL IS.CALL OF DUTY
Humorous:
A HUMOROUS COMMERCIAL WILL ATTEMPT TO MAKE PEOPLE LAUGH. COMEDY IS ONE OF THE HIGHEST FORMS OF ENTERTAINMENT, NOT ONLY WILL PEOPLE ENJOY THE AD THEY MAY ALSO ACTIVELY SEEK IT OUT TO SHOW THEIR FRIENDS AND FAMILY TO MAKE THEM LAUGH, WE ALSO TEND TO REMEMBER MORE THINGS WHICH HAVE MADE US LAUGH AS IT LIFTS OUR SPRITES UP IF WE ARE EVER DOWN.
Pastiche:
A PASTICHE COMMERCIAL WILL IMITATE A GENRE OR ANOTHER BODY OF WORK IN THE SAME WAY A PARODY DOES. PASTICHE COMMERCIAL ARE SEEN AS MORE OF THE GENTALISTS FORMS OF COMEDY AS I’S DIFFICULT TO BE OFFEND BY IT. THEY WILL USE MANY ASPECTS OF ANOTHER’S WORK SOME DOWNPLAYED AND OTHER EMPHASISED IN ATTEMPTS TO CREATE SOMETHING FUNNY.CURRY’S PC WORLD
Controversial:
CONTROVERSIAL COMMERCIALS ARE HIGHLY RISKY TO CARRY OUT, THEY ARE CERTAIN TO CAUSE DISAGREEMENT AND UPSET, HOWEVER THERE IS A CHANCE THESE ADVERTISEMENTS CAN PAY OFF, IF THEY DO IT MAKES YOU LOOK BETTER AND ARE IN A FAR BETTER POSITION THEN YOU WOULD’VE BEEN IF YOU PLAYED IT SAFE. ADVERTISERS DON’T ALWAYS INTEND TO CREATE A CONTROVERSIAL ADVERT BUT SOMETIMES PEOPLE WILL BE OFFENDED BY SOMETHING WITH THE BEST INTENSIONS.
Seductive:
A SEDUCTIVE COMMERCIAL WILL PLAY ON ONE OF OUR MOST PRIMAL EMOTIONS, TEMPTATION. IT WILL MAKE US LUST FOR WHAT EVER PRODUCT THE COMMERCIAL IS TRYING TO SALE. HERE ARE TWO EXAMPLES OF SEDUCTIVE COMMERCIALS.
Public Service Announcement (PSA):
A PSA IS THERE TO INFORM THE GENERAL PUBLIC ON TOPIC, THESE TOPICS CAN BE BASED ON ANYTHING RANGING FROM ANIMAL ABUSE TO LITTERING. THEY WILL TRY AND PLAY ON OUR EMOTION IN ATTEMPTS TO MAKE US REACT AND DO SOMETHING ABOUT IT.
Traditional modes of advertising are:
Print Advertising - Newspapers, Magazines, Brochures and Flyers:
Print media has been a popular advertising option. Advertising products via newspapers and / or magazines is a common practice. Also, the print media also offers options like promotional brochures and flyers for the advertising purpose of their brand or company. Often, newspapers and magazines sell the advertising space according to the area, which is then occupied by the ad, its position in the publication (front pages, middle page, above / below the fold), as well as the readership of the publication.
Print media has been a popular advertising option. Advertising products via newspapers and / or magazines is a common practice. Also, the print media also offers options like promotional brochures and flyers for the advertising purpose of their brand or company. Often, newspapers and magazines sell the advertising space according to the area, which is then occupied by the ad, its position in the publication (front pages, middle page, above / below the fold), as well as the readership of the publication.
Billboards, Kiosks, Trade Shows and Events:
Advertising makes use of several tools and techniques to attract the customer’s outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also events and trade-shows organized by a company or brand. Billboard advertising is very popular. However, it has to be really terse and catchy, in order to grab the attention of passers-by. Kiosks not only provide an easy outlet for the company's products, but they also make for an effective advertising tool to promote the company's products.
Advertising makes use of several tools and techniques to attract the customer’s outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also events and trade-shows organized by a company or brand. Billboard advertising is very popular. However, it has to be really terse and catchy, in order to grab the attention of passers-by. Kiosks not only provide an easy outlet for the company's products, but they also make for an effective advertising tool to promote the company's products.
Radio Advertising:
Radio advertising is one of the oldest forms of advertising.
In the early 20th century, as radio began to take centre stage in a lot of American homes, businesses realized that they could use this medium to reach a huge audience for their products, and not merely rely on print media such as newspapers and pamphlets.
Radio advertising is one of the oldest forms of advertising.
In the early 20th century, as radio began to take centre stage in a lot of American homes, businesses realized that they could use this medium to reach a huge audience for their products, and not merely rely on print media such as newspapers and pamphlets.
TV Advertising:
The holy grail of advertising for more than 50 years, television advertising remains the most sought-after mode of advertising even in the 21st century. It reaches the maximum number of target customers, and has a variety of programming schedules, which can be effectively used for the insertion of ad content.
The holy grail of advertising for more than 50 years, television advertising remains the most sought-after mode of advertising even in the 21st century. It reaches the maximum number of target customers, and has a variety of programming schedules, which can be effectively used for the insertion of ad content.
More, Modern Types of Advertising:
Online Advertising:
Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio, or the Internet.
Television advertisements have been very popular ever since they were introduced. The cost of television advertising often depends upon the duration of the ad, the time of broadcast (prime time/lull time), sometimes the show on which it will be broadcast, and of course, the popularity of the television channel itself. The radio might have lost its charm owing to new-age media; however, it remains the choice of small-scale advertisers. Radio jingles has been a very popular advertising medium, and has a large impact on the audience, which is evident in the fact that many people still remember and enjoy old popular radio jingles.
Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio, or the Internet.
Television advertisements have been very popular ever since they were introduced. The cost of television advertising often depends upon the duration of the ad, the time of broadcast (prime time/lull time), sometimes the show on which it will be broadcast, and of course, the popularity of the television channel itself. The radio might have lost its charm owing to new-age media; however, it remains the choice of small-scale advertisers. Radio jingles has been a very popular advertising medium, and has a large impact on the audience, which is evident in the fact that many people still remember and enjoy old popular radio jingles.
Covert Advertising - Advertising in Movies:
Covert advertising, also called guerrilla advertising refers to when a product or brand is embedded in entertainment and media. It uses undercover tactics turning ordinary entertainment into an extended advert. It raises brand or name image making it more recognizable and memorable to the target audience.
Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise's phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. Pay attention next time, you're sure to come across a lot of such examples.
Covert advertising, also called guerrilla advertising refers to when a product or brand is embedded in entertainment and media. It uses undercover tactics turning ordinary entertainment into an extended advert. It raises brand or name image making it more recognizable and memorable to the target audience.
Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise's phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. Pay attention next time, you're sure to come across a lot of such examples.
Surrogate Advertising - Advertising Indirectly:
'Surrogate Advertising' is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly close category, as: club soda,mineral water in case of alcohol, or products of a completely different category, for example music CD's or playing cards to hammer the brand name into the heads of consumers. The banned product (alcohol or cigarettes) may not be projected directly to consumers but rather masked under another product under the same brand name, so that whenever there is mention of that brand, people start associating it with its main product (the alcohol or cigarette).
'Surrogate Advertising' is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly close category, as: club soda,mineral water in case of alcohol, or products of a completely different category, for example music CD's or playing cards to hammer the brand name into the heads of consumers. The banned product (alcohol or cigarettes) may not be projected directly to consumers but rather masked under another product under the same brand name, so that whenever there is mention of that brand, people start associating it with its main product (the alcohol or cigarette).
Public Service Advertising - Advertising for Social Causes:
Public service advertising is a technique that makes use of advertising as an effective communication medium, to convey socially relevant messages about important matters and social causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty, and so on.
Public service advertising is a technique that makes use of advertising as an effective communication medium, to convey socially relevant messages about important matters and social causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty, and so on.
The Future of Advertising:
Digital Signage:
Already a very widely used form of information dissemination in both public and private areas, digital signage is growing ever more prevalent, as it is a cheap alternative to the costly excesses of television commercials. It is primarily done through the installation of LED or plasma screens in public places, such as railway and subway stations, cafes, airports, retail stores, hotels, and many other similar locations.
Already a very widely used form of information dissemination in both public and private areas, digital signage is growing ever more prevalent, as it is a cheap alternative to the costly excesses of television commercials. It is primarily done through the installation of LED or plasma screens in public places, such as railway and subway stations, cafes, airports, retail stores, hotels, and many other similar locations.
Smartphone Advertising:
The world of smart phones is an ever growing and changing one. The mobile connectivity it offers to consumers makes it fertile ground for advertising. Applications from both network carriers and phone manufactures carry branding and product information for services they offer. Also, games downloaded to mobile platforms display ads when connected to the Internet. Advertisers are striving to make ads that are more adaptable to smaller screens, and make them available across a range of operating systems such as Android, iOS and Windows.
The world of smart phones is an ever growing and changing one. The mobile connectivity it offers to consumers makes it fertile ground for advertising. Applications from both network carriers and phone manufactures carry branding and product information for services they offer. Also, games downloaded to mobile platforms display ads when connected to the Internet. Advertisers are striving to make ads that are more adaptable to smaller screens, and make them available across a range of operating systems such as Android, iOS and Windows.
Niche Advertising:
A niche market is the subset of the market on which a specific product is focusing. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that are intended to impact. It is also a small market segment. For example, sports channels like STAR Sports, ESPN, STAR Cricket, and Fox Sports target a niche of sports enthusiasts.
A niche market is the subset of the market on which a specific product is focusing. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that are intended to impact. It is also a small market segment. For example, sports channels like STAR Sports, ESPN, STAR Cricket, and Fox Sports target a niche of sports enthusiasts.
User-generated Advertising:
This is a radically new form of advertising, that is interactive to the point of letting customers create their own ads for the brand, one of which is chosen as the brands official ad for a particular time period. PepsiCo successfully did this for its Doritos brand of snacks during the Super Bowl 2007, and again in 2009 and 2010. User-generated ads are not cost prohibitive, and allow the company to generate a lot of publicity via word-of-mouth.
This is a radically new form of advertising, that is interactive to the point of letting customers create their own ads for the brand, one of which is chosen as the brands official ad for a particular time period. PepsiCo successfully did this for its Doritos brand of snacks during the Super Bowl 2007, and again in 2009 and 2010. User-generated ads are not cost prohibitive, and allow the company to generate a lot of publicity via word-of-mouth.